Let’s cut to the chase. You don’t have time to read through another long article telling you how you should manage your business. I’m here to briefly tell you how to overcome 3 fears every small business owner has. If you can relate to any of these 3 fears I’ve felt as an entrepreneur, read on, because you’ll learn how to overcome them.
Fear of not being good enough
We all have this fear when starting our business. Am I good enough to offer this service? Is my product worth it? Let me tell you, it is. It’s good enough for the people that it’s meant for.
When you advertise and pitch to the wrong audience, of course you will feel you’re not good enough. They don’t get it!
How to overcome the fear of not being good enough in your business?
Make sure you have a clear picture of who your number one fan should be.
What is their story? Where do they live? What challenges are they facing? That’s the people you want to connect with—and yes, you will be good enough at solving their specific problems.
Fear of not being found
Is anybody searching for my services? Yes, there’s people looking exactly for what you’re offering. So, why aren’t they finding you?
You are doing everything in your means to be seen right now. You are posting on social media, updating your website regularly and joining networking events. But, is there a plan in place? Is every effort that you make connected to a purpose?
How to get noticed by your target audience?
Having a plan in place is vital, this means having a step-by-step plan to execute for your marketing. This way, your energy isn’t scattered, and you’re sure that every action will lead you to achieving your goals.
Fear of not selling enough
This means feeling haunted by ideas about not being profitable, going into debt, or even worse, out of business. These are an entrepreneur’s worst nightmares.
It’s true that there are many things we do not have control over, like the economy or a pandemic happening. But there’s always a solution.
How to make sure you’re profitable?
When you have a clear vision of what our brand stands for, your target audience, and put in place a plan for our marketing strategy, this fear haunts you less. Reviewing your income, expenses and budget allocated to marketing in order to create sales is key.
Are any other fears stirring up inside you? Let’s find new ways to stop focusing on fears and find new strategies to work towards your business growth.
Start today by scheduling a FREE 15 min. intro call