Branding for entrepreneurs, start-ups, and small businesses
Walking through the uncertainty of your first months as an entrepreneur is always easier when you have a map and a compass.
A brand that defines your business and shows it to the world will always keep you on the right track to get wherever you want.
12-weeks is all it takes! During this time, we’ll work together to find clarity about who you are, what you do, and why.
Our 1-on-1 sessions are your safe space where you’ll be free to talk about your project, dreams, plans, fears, concerns, etc. I actively listen to understand your goals. We will then discuss and explore possibilities with your vision in mind.
Let’s create a brand that shows your dream to the world visually.
Are you ready to embark on this journey?
- FIND AND ORGANIZE
Brand values, personality, purpose, voice, style, and ideal clients.
At this first stage, we’ll gather all the information we need to uncover the attributes and qualities you wish your brand to be recognized for.
We’ll work on your entrepreneur mindset, defining who you are, your purpose, your WHY, and who you are made for.
- UNDERSTAND AND NAVIGATE
My design team will define the look & feel of your brand – color palette, typography, shapes, imagery, and more so we will clarify the design direction your brand should follow for its visual identity.
We will design original logo concepts according to the brand strategy we established during the process.
Finally, we will work on your very own Brand Compass (brand styles guide), where we include all the brand identity guidelines and elements – such as stationery – so you can start showing your brand to the world.
Brand strategy discovery
Carefully selected questions and exercises to help uncover your entrepreneur mindset and ensure you’re on the right track. In addition, it will provide us with important information to start the project.
1 on-1 Brand strategy session
- Values and personality
What does your brand stand for? If your brand was a person, how would it be recognized? How would it speak and behave?
- Voice and style
How does your brand communicate? What are your brand’s voice and purpose? What is your brand’s statement? We’ll find the answers by uncovering the information you already have.
- Look and feel (Mood boards)
I will present three options to help you establish your brand’s visual style before we start working on naming or logo concepts.
- Logo concept (3 original logo concepts to be presented)
Your logo identifies your brand visually. There’s no strong brand without a logo! I will present three original logo concepts for you to choose from.
- Colors and typography
I’m sure you can recognize certain brands only by seeing a color or a few letters, right? This is why colors and typography are such important elements of your brand’s identity, and we have to make sure we choose the right ones.
- Photography style
The style of photography you use in social media posts, your website, and other branding materials can communicate a powerful message. So we should define it beforehand to make it easier to be visually consistent.
- Brand Assets
You will choose from a list of assets so that we can create 5 for your brand. These could be your business card, letterhead, email signature design, and more. Social media templates, profiles, and cover photo designs are also available.
- Editable files for everything we create during our journey
You will receive your brand’s logo files in different formats and instructions to use them accordingly. Also, I’ll keep a copy of everything, so in case you lose your files, I can resend them to you. Don’t worry, your files are only yours, and they will be safe with me.
- Brand Compass
Your very own brand styles guide. This 40-page PDF e-book will be your compass for creating more assets and tools for your brand. Remaining consistent and coherent is key for your brand’s positioning. Now you have your guide!