What does the journey to your new brand look like? A step-by-step process

Hey there! Do you ever feel overwhelmed when you don’t have a clear map of where you’re going? I know I do! Feeling lost is not a fun experience. But you know what? You’re not alone! Many of us struggle with this feeling of uncertainty, especially when it comes to our work. We want to […]

Your brand’s success depends on this one word

Establishing a plan is required for brand success

Imagine your new brand already has a name, a logo, and a color palette. Will this guarantee the success of your brand? Unfortunately, no. But, what do I mean by brand success?  We can say a brand is successful when its customers trust it and recommend it. They find it reliable, and their loyalty is […]

How brand strategy changed my business (life)

Photo of Owner, Miriam Alvarez

I remember that feeling; the rush of excitement. An idea was born in my head, something clicked in my mind and a wave of energy went straight to my heart. “I’ve got an idea, I’ll create my own business. I’ll be an entrepreneur, it makes sense! I’ll never get bored! I’ll decide my own limits!”  […]

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