Investing in your brand is investing in yourself

Let me start by sharing what I believe about branding and how it can change your business and your life. I believe your brand is your dream becoming visible. I believe your brand is your voice that translates the ideas in your mind and heart. I believe your brand is your image through which you […]

The best branding process

Crafting the perfect brand involves tailoring the approach to the unique needs and aspirations of each company or organization. While specifics may differ, a typical branding process generally unfolds through the following steps: Research Kicking off the journey, the research phase delves deep into understanding the company, its competitors, and the target market. This exploration […]

Branding is no easy task

Starting a branding journey can feel like a big leap for many business owners, involving a substantial investment of time and money. However, there’s no reason to feel fearful! With the right approach and a solid grasp of the process, branding can emerge as a potent tool for the growth of your business. Let’s address […]

3 qualities a good graphic designer should have

In my experience, these are three qualities that every good designer should have: A good graphic designer listens If you are looking to create a brand from scratch, a good designer will first need to understand  your story. This story is important because it’s filled with clues and details about what’s motivating you to start […]

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