Rebranding Project for a Therapeutic Yoga Coach

Our client Aimee Shanti LaRue was looking to refresh her brand and was facing a dilemma: whether to maintain her business name or embrace her personal brand. Through our exploration, we discovered that Aimee’s deeper connection with her clients could be cultivated by integrating her personal name and reimagining not just the visual aspects of her business, but also its messaging. By absorbing all the details and inspiration that she shared with us through her life and business story, we were able to utilize her current branding as a starting point for creating something new. We implemented a color palette that is calming and empowering at the same time, that is refreshing and strong. At the same time, the slogan ALIGN, LOVE, EVOLVE was born, encapsulating how Aimee changes her clients’ lives through yoga for healthy aging, relieving chronic pain, promoting bone health and self discovery.

Logo design, visual identity, brand messaging and brand style guide.

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