Branding Project for A Vegan Plant Based Protein

Nutrifulness is a brand that embodies the passion and personal experience of a mom, wife, and nutritionist. Born from a desire to help family members and patients effortlessly incorporate a healthy source of protein into their diets, Nutrifulness is a plant-based protein solution designed to be a lifetime companion. Unlike other protein brands focused on weight loss or bodybuilding, Nutrifulness is a reliable source of vitamins, minerals, and daily protein that won’t leave you feeling bloated. The brand is fresh, natural, and bright, with a playful typography, cheerful illustrations, a vibrant color palette, and a logo that smiles. Nutrifulness stands out on the shelves of supermarkets and sends a message of hope and comfort to those who need it most: “We’re on this journey together.” With a name that is easy to remember and a visual identity that is both playful and reassuring, Nutrifulness is a brand that will be there for you whenever you need it.

Naming, logo design, packaging, visual identity, and brand style guide – all come together to create a brand that is both inspiring and empowering.

vegan protein branding images

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