What does the journey to your new brand look like? A step-by-step process

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Hey there! Do you ever feel overwhelmed when you don’t have a clear map of where you’re going? I know I do! Feeling lost is not a fun experience. But you know what? You’re not alone! Many of us struggle with this feeling of uncertainty, especially when it comes to our work. We want to feel like we’re on the right path and making progress towards our goals.

Having a clear timeline for every branding project is essential. This helps my clients and me enjoy the process and always stay informed of what’s next. So, here are the steps we will be taking during the creation of your brand.

The start of your journey

You feel ready to invest in yourself, find your voice, make your dream visible and tangible. Let’s create a brand that enables your business to grow!

Interview 1-on-1

The starting point. A conversation. Get the benefits from this initial interview where I dig deep into your brand story and purpose. This gives me the clarity for what branding and marketing strategies will better serve your business.

Uncovering your Brand Session

I present a brief. Brand messaging concepts and next steps to take are included, in order to take your brand to where you want it to go.

Stylescapes – Look and feel of your brand

Stylescapes are startegically designed mood boards, meant to clarify the visual styles that I advise for your brand.

Logo Concept

You till be able to see how your new logo will work in real life, this will make it easier for you to visualize how your brand will look in the world.

Brand Assets

My goal is to provide you with the tools you need to network and promote your brand in person and online. These brand assets can include business cards, social media post templates and more.

Brand Compass

A Brand Compass is a style guide manual that will help your brand remain consistent across time, and make sure you are building brand recognition.

Have you ever used a recipe book? Most of them include photographs, to be able to guide you on what the final result for each recipe should look like. Also included are lists of ingredients with step-by-step instructions on how to prepare the dish. If you follow the instructions, you can be sure, the dish will taste as delicious each time.

This is a good example of how a Brand Compass works. You’ll have a list of “ingredients” for your brand, design examples, and instructions. When you create a new social media post, ad design or even your website, you will preserve your brand’s style.

Ongoing support

Need help installing your new fonts? Can’t find a file you need? Maybe you can’t find how to update your profiles photo or where to send your business card to print. I’m here to help.

I hope this article gives you clarity about your journey ahead. My goal is to guide you and keep you informed, that’s why you will receive emails every step of the way.

I’m always available to answer your questions. Feel free to send me an email at miriam@foundbrands.com

I will respond as soon as possible.




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